This post is an introduction to What is topical Authority, and how it works. The previous post, EEAT, explained about the Authority, so please read it. It is also a little related to this.
What is Topical Authority?
This simply means that when you get your niche site, how many topics have you covered.
For example, no matter what phone model you search for, such as Samsung S20 Ultra, or iPhone 15 Pro, you can find the GSMArena site among the first results.
When you take a topic like SEO, Digital Marketing, or SEM you will find sites like SearchEngineLand in the first results.
No matter what niche you choose, there are some sites that are at the top.
The main reason for this is that these people have built the Topic Authority by putting more quality articles and pages than their competitors on the topics in that niche.
If you are reading this and have already read the EEAT post, you know that it is very important for a search engine to rank a niche site.
Topical Authority Example
Imagine you are going to a shop to buy a phone.
There is one shop, a small one with a newly launched Phone 10 15k. It also has the phone you need.
In the other shop, all brands of phones and other things related to them, that is, Chargers, Earbuds, Back Covers, are available.
Which shop do you buy a phone from? What is Trustworthy?
So this is how a website is. Experts write articles.
If more related topics, queries, and keywords are covered, if a search engine has quality updated content, that website will rank higher than other competitors’ sites.
I will post the rest of this post on how to make a Topical Map in the next post. Share the post if it is important.